Tinnitus is the perception of sound when there’s no external sound source — often described as ringing, buzzing, hissing, or chirping. For many people it comes and goes. For others it becomes intrusive, especially during stress, quiet moments, or poor sleep.

Quick start: pick the problem in front of you

Tinnitus management works best when you match a strategy to your main trouble spot. Choose one area below and try 1–2 changes for a week.

Sleep

Falling asleep, staying asleep, or waking up “on alert.”

Focus

Concentration, work, reading, or mental fatigue.

Emotional burden

Anxiety, irritability, fear, or feeling overwhelmed.

Attention capture

When tinnitus “pulls” your attention again and again.

What helps most

There isn’t a single “cure” that fits everyone. The most effective approaches tend to reduce distress, reduce attention capture, improve sleep, and treat contributing hearing loss when present.

  • Education + reassurance: Understanding the system lowers the threat response.
  • Sound enrichment: Gentle background sound can make tinnitus less stark in quiet environments.
  • Behavioral approaches: Skills that reduce distress and build coping (often CBT‑informed).
  • Hearing care: If you have hearing loss, hearing support can reduce listening strain and tinnitus contrast.
A note about “miracle cures”

Be cautious with supplements, detox plans, or expensive one‑size‑fits‑all programs that promise to eliminate tinnitus. If something sounds too good to be true, it usually is.

Sleep

In quiet, tinnitus can feel louder — and the brain can interpret it as “something to monitor.” The goal is to make bedtime less of a tinnitus‑detecting mission.

Try this first

  • Use sound enrichment: fan, white noise, nature sounds, or soft music at a comfortable level.
  • Keep the sound gentle: loud masking can backfire. Aim for “less contrast,” not “cover it up.”
  • Build a repeatable wind‑down: dim lights, reduce scrolling, and keep the last hour predictable.

If insomnia is the main issue

Consider discussing insomnia‑focused treatment (including CBT‑I) with a clinician. Improving sleep often improves tinnitus tolerance.

Focus

Tinnitus can steal attention, especially during mentally demanding tasks or stress. The aim is to reduce cognitive load and give your brain “anchors” besides the sound.

  • Add low‑level background sound during reading or computer work.
  • Work in sprints: 25–45 minutes of focus, then a short break.
  • Reduce multitasking: tinnitus is louder when your brain is overloaded.

Emotional burden

Tinnitus often triggers a threat response: Why is this happening? What if it gets worse? That loop can raise stress hormones, tighten muscles, and make tinnitus feel even more intrusive.

Skills that help

  • Name the pattern: “My brain is scanning for sound.” Naming reduces the “mystery threat.”
  • Ground in the present: slow breathing, a short walk, or a brief mindfulness exercise.
  • Consider structured support: CBT‑informed tinnitus therapy, counseling, or group programs.
If you feel unsafe

If tinnitus distress is accompanied by thoughts of self‑harm or feeling unsafe, seek help immediately. In the U.S., you can call or text 988 (Suicide & Crisis Lifeline). If you are in immediate danger, call emergency services.

Attention capture

Tinnitus can become “sticky” when your brain treats it as important. The counter‑move is to reduce checking and build flexibility in attention.

  • Stop measuring it. Avoid frequent “Is it louder today?” checks.
  • Use attention redirects: a podcast, music, conversation, or a hands‑on task.
  • Practice gentle exposure: brief periods of quiet while staying calm can reduce fear over time.

Safety: when to get checked

Many tinnitus cases are benign, but certain patterns deserve prompt medical evaluation:

  • Sudden hearing loss (especially with tinnitus) — urgent evaluation is important
  • One‑sided tinnitus or one‑sided hearing change
  • Pulsatile tinnitus (heartbeat‑like)
  • Severe dizziness/vertigo, facial weakness, numbness, or other neurologic symptoms
  • Ear pain, drainage, or fever

Hearing evaluation

Tinnitus commonly co‑occurs with hearing loss. A hearing test can clarify what’s going on and help you choose the most effective supports. If hearing loss is present, hearing devices and communication strategies may reduce listening strain and the contrast that makes tinnitus stand out.

What to avoid

  • Silence all day: it can increase contrast and attention capture. Gentle background sound is usually better.
  • Overusing earplugs: protect your ears in loud environments, but constant earplug use can increase sound sensitivity.
  • Too‑loud masking: keep enrichment comfortable and safe.
  • Chasing “perfect quiet”: progress often looks like less distress and better sleep, not zero tinnitus.

References

  1. [1] Tunkel DE, Bauer CA, Sun GH, et al. Clinical Practice Guideline: Tinnitus. American Academy of Otolaryngology–Head and Neck Surgery Foundation (AAO-HNSF). 2014. (Guideline + summaries.)
  2. [2] National Institute for Health and Care Excellence (NICE). Tinnitus: assessment and management (NG155). 2020. (Includes urgent referral criteria for tinnitus with sudden hearing loss.)
  3. [3] Cima RFF, Mazurek B, Haider H, et al. A multidisciplinary European guideline for tinnitus: diagnostics, assessment, and treatment. HNO. 2019.
  4. [4] Fuller T, Cima R, Langguth B, Mazurek B, Vlaeyen JWS, Hoare DJ. Cognitive behavioural therapy for tinnitus. Cochrane Database Syst Rev. 2020; CD012614. doi:10.1002/14651858.CD012614.pub2.
  5. [5] Cima RFF, Maes IH, Joore MA, et al. Specialised treatment based on cognitive behaviour therapy versus usual care for tinnitus: a randomised controlled trial. Lancet. 2012.
  6. [6] American Academy of Audiology (AAA). Audiologic Guidelines for the Diagnosis and Management of Tinnitus Patients. 2000. (Practice guideline page.)
  7. [7] Sereda M, Xia J, El Refaie A, Hall DA, Hoare DJ. Sound therapy (using amplification devices and/or sound generators) for tinnitus in adults. Cochrane Database Syst Rev. 2018; CD013094.
  8. [8] Cochrane Evidence. Sound therapy (using amplification devices or sound generators) for tinnitus (plain-language summary). (CD013094).
  9. [9] American Tinnitus Association (ATA). Sound Therapy and Therapy and Treatment Options (patient education framing: lower burden, practical tools).
  10. [10] Hoare DJ, Edmondson-Jones M, Sereda M, Akeroyd MA, Hall D. Amplification with hearing aids for patients with tinnitus and co-existing hearing loss. Cochrane Database Syst Rev. 2014; CD010151.
  11. [11] Henry JA, Zaugg TL, Myers PJ, et al. Progressive Tinnitus Management (VA NCRAR educational materials; stepped-care approach).
  12. [12] U.S. Department of Veterans Affairs. How to Manage Your Tinnitus: A Step-by-Step Workbook (PTM-aligned). (VA NCRAR.)
  13. [13] Walling AD, Dickson GM. Tinnitus: Diagnosis and Management. American Family Physician. 2021. (Guideline-aligned management summary.)
  14. [14] Scherer RW, Formby C, et al. Effect of Tinnitus Retraining Therapy vs Standard of Care on Tinnitus-Related Quality of Life: A Randomized Clinical Trial. JAMA Otolaryngology–Head & Neck Surgery. 2019;145(7):597–608. doi:10.1001/jamaoto.2019.0821.
  15. [15] American Tinnitus Association (ATA). Behavioral Therapies. (Patient education about CBT/behavioral approaches.)
  16. [16] Deckers K, Van den Akker M, et al. Effects of cognitive behavioural therapy on insomnia in adults with tinnitus: a systematic review. Sleep Medicine Reviews. 2020.

Clinical note: This content is educational and not a substitute for medical care. If symptoms are sudden, severe, one-sided, pulsatile, or neurologic, use the When to get checked section above.

Next steps

Start with sleep and stress — they move the needle for many people. Pick one strategy, try it consistently for a week, then adjust. If tinnitus is new, one‑sided, pulsatile, or paired with sudden hearing changes, use the safety section and seek evaluation.

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UCSF EARS provides educational information and is not a substitute for medical care. If symptoms are sudden, severe, one‑sided, pulsatile, or neurologic, seek medical evaluation.